a back arrow image

bonny miss brand refresh

brand personality
Cute / Friendly / Sweet / Youthful / Authentic
‍
Bonny Miss is a family-run business that sells handcrafted crochet goods made unique through the close attention-to-detail given to every product. They began by doing local markets in the Cincinnati area, and have now expanded to an online store-front for their business.
deliverables
Bonny Miss asked for a refreshed look for their social media branding preceding their grand website opening, incorporating elements from their original logo design, as well as updating signage and business cards for in-person markets.
‍
•  Social media brand identity 
•  Website announcement graphic
•  Reels/TikTok advertisement
•  IG post templates
•  Business card
•  Banner
•  Stamp design
•  Sticker illustrations
Colorful banner with a rainbow and stars in a blue sky above white clouds, featuring a large red polka-dotted circle with the text 'BonnyMiss' in playful script, the slogan 'Creating Smiles Stitch-by-Stitch' above, a QR code to the right, and social media handles for Facebook and Instagram on the left.Two BonnyMiss business cards on a pink background; one card shows a colorful mushroom logo with BonnyMiss text and tagline, the other card has a QR code, website bonnymiss.com, social media handles, and contact email info@bonnymiss.com with cloud and star designs.Poster with a large pink heart on a red background with small hearts promoting BonnyMiss at ArtisanFest573 Small Business Flea at Washington Park, OTR. It invites to shop in person for amigurumi, keychains, car hangers, and more, on Saturday, April 4 from 10 am to 4 pm at 1230 Elm Street, Cincinnati, OH.Three colorful label signs for baby products by BonnyMiss on a pink background: 'Possums' with a rainbow and clouds, marked as best seller; 'Cats' with a heart saying our favorite; and 'Rattles' with a starburst saying try me, each with 'prices on back of tags' text.BonnyMiss branding board showing four logos: primary logo reading 'BonnyMiss Creating smiles stitch-by-stitch' with a small heart on the 'i', a secondary logo reading 'BonnyMiss' in script, a logomark of a cute smiling mushroom character with heart, and a submark with same mushroom character holding knitting yarn and needles encircled by the text 'www.BonnyMiss.com'. Below are main and secondary color palettes featuring hearts in colors: dark brown #3F2221, dark pink #C02A43, light pink #F6A4B3, pale blue #F3FBFF, orange #F8B27F, yellow #F8CF7D, light green #B9D87E, teal #65C8D0, blue #6880BE, and purple #9E79B5. The lower section shows typefaces with BP Replay Bold and Heading Example headings.Pink background with small heart patterns and white box with text announcing 'Bonny Miss is now live!' A website URL bar shows www.bonnymiss.com. Yellow flower shape says 'New products being added regularly!' and yellow star shape says 'Join our newsletter for updates!'Logo with a large red circle and the bold stylized text 'BonnyMiss' in black and white centered over it, with a red heart dotting the 'i' in Miss; around the circle the phrase 'Creating Smiles Stitch-by-stitch' curves above and below, separated by small red hearts.A set of five cute cartoon stickers by Bonny Miss featuring a smiling mushroom character with a pink cap, a green frog, two gray possums with pink noses and long pink tails—one with its tongue out and crossed-out eyes, the other with a cheerful expression, and a sticker with red text 'Happiness is handmade' accompanied by a needle, heart shapes, and a ball of yarn.Bonny Miss shop with us in person event poster with three craft show dates: May 2 at Niederman Farm, free admission; May 9 at Loveland Primary School, $3 admission; May 23 at Washington Park, free admission. Items include amigurumi, key chains, car hangers, and more, on pink background with yarn illustrations.Colorful payment options display on a turquoise background with rainbows and clouds, featuring text 'We accept payment in' above icons for cash and card, plus three QR codes labeled Venmo, Cash App, and PayPal, with a notice 'We do not accept refunds, returns or exchanges' below.Brown paper bag with twisted handles on a pink background, featuring a black logo of a cute mushroom character with polka dots, a ball of yarn, a knitting needle, a heart, and the text 'BonnyMiss.com' in a circular design.
process
The logo and accompanying image inspired my brand refresh for Bonny Miss. Traditionally, Bonny Miss relies on shades of red and pink in its branding. Through my research, I discovered that many small craft businesses favor these colors, particularly pink. As a derivative of red, pink conveys passion and youthfulness—qualities that resonate with Bonny Miss’s young target audience. To further emphasize this youthful energy and broaden the palette, I incorporated the full rainbow spectrum into the brand’s visual language.  
The text 'Bonny Miss' in playful script with a red heart dotting the 'i' in Miss, above five cute mushroom characters each with red caps and white spots, a small green frog, a small hedgehog, and a tiny bee hovering above them.
The original logo featured black and red, but I recommended shifting from a stark #000000 black to a warmer, more inviting dark brown. Red appears consistently throughout the brand elements to maintain brand recognition. To create custom sticker illustrations, I asked about the company’s best-selling products; the top picks were their hanging possums and big booty frogs. I designed stickers for those, as well as for the company mascot—the Mushroom—showcasing the brand’s signature playful style.

Throughout the company's brand design, I also incorporate dashed lines that represent "cut along the dotted line" instructions, a staple of crafts, and use the heart in their logo as a distinctive element throughout.
a logo that reads Suhayla Batal
Dark red envelope icon with a black outline and a triangular flap.
suhaylabatal@gmail.com
Dark red map location pin icon with a circular cutout center on a white background.
Cincinnati, Ohio
Linkedin logo image