wax & wane esthetics
brand personality
Celestial / Modern / Calm / Clean
Wax & Wane Esthetics is a Cincinnati-based small business that specializes in facials, hair removal, chemical peels, and eyelash treatments. With a focus on serving the Islamic community of Greater Cincinnati, the business provides Muslim women with a welcoming, private environment dedicated to health, wellness, and self-care.
Wax & Wane Esthetics is a Cincinnati-based small business that specializes in facials, hair removal, chemical peels, and eyelash treatments. With a focus on serving the Islamic community of Greater Cincinnati, the business provides Muslim women with a welcoming, private environment dedicated to health, wellness, and self-care.
deliverables
Wax & Wane Esthetics approached me to elevate their brand as they prepare to open their business. My role included expanding their online social media presence to ensure a unified brand experience across digital and in-person touchpoints. Deliverables included:
• Social media posts
• Logo design
• Label design
• Branding assets
• Business card design
• Social media posts
• Logo design
• Label design
• Branding assets
• Business card design
process
The business owner provided a comprehensive moodboard of her brand vision, including werewolf and moon iconography, intricate floral patterns, and a palette of dark, moody colors. During the initial design phase, I was inspired to incorporate the Moon as a central element. The star and crescent moon not only serve as a striking visual, but also offer meaningful recognition for the Muslim community in Greater Cincinnati, providing a sense that her business was safe for their target demographic.
Early in the process, we determined that integrating a werewolf motif, as well as the excessive use of dark colors, would conflict with the delicate, floral aesthetic the client envisioned, especially in regards to the friendly, relaxing ambiance of the esthetician rooms. This collaborative decision ensured the final design maintained cohesion and reflected her desired atmosphere.
suhaylabatal@gmail.com
Cincinnati, Ohio
